The Amazing World of VANISH

           VANISH is shipped worldwide

           VANISH is shipped worldwide

With happy Vanish customers in Australia, Hungary, England, India, Wales, South Korea, Singapore, Kuala Lumpur, Switzerland, France, Denmark, South Africa and the Netherlands, we are pleased to know that so many distant friends have found us.

We are very excited to announce that Audiology World News has just this week included Vanish as one of their newest products on their website and magazine. Hopefully this will bring us in touch with many new countries that we want to add to our list.

        Al Musser, founder of VANISH

        Al Musser,
founder of VANISH

Audiology World News has a wealth of information about what is going on in the world of hearing. You can find them at www.audiology-worldnews.com. It’s a great way to expand your world of knowledge! (click on New Products to see the Vanish presentation).  

Name *
Name

#3-Is It A Hearing Aid? or a PSAP?

This type of Hearing Aid and PSAP look much the same.

This type of Hearing Aid and PSAP look much the same.

(PSAP = Personal Sound Amplification Product)

As with most decisions in our busy lives, a lot of decisions come down to “What does it cost?”, and will my insurance cover it? Medicare does not cover hearing aids, and since most health insurance companies copy Medicare most of them don’t cover hearing aids. Many insurance companies and even Medicare will cover hearing aids if you purchase a special additional policy.

Unfortunately hearing aid cost is very confusing and would take several long pages of explanation. So we’ll try to condense the big picture into a little one.

PSAPs are sold mostly over the internet and range in price from $30 per unit to $500. Some of the $500 models are very good and will significantly help those with “mild to moderate hearing loss”.

Hearing aids sold over the internet start at $500 per unit and, depending on the options, can go well over $1,500 per unit.

Al Musser, Founder of                           VANISH

Al Musser, Founder of                           VANISH

Hearing aids sold by hearing professionals are usually the highest price, but include the latest technology, a lot of personnel attention, sophisticated testing (called an audiogram), and an outstanding selection of options.

But here are two very important facts:

1.    Hearing industry statistics indicate that at least 85% of all hearing-impaired people fall in the “mild to moderate” hearing loss category. If you have any doubt, let your doctor decide at what level your hearing loss is, according to a professional hearing test.

2.    Almost every hearing aid or PSAP sold, including hearing professionals, big box stores and the internet, will let you try their hearing product for a trial period at no cost and with no hassle on returns. Try one out; if you don’t like it, return it.

For more information about hearing assistance costs see The Cost of Hearing Aids Is NOT the Issue by Robert Traynor in Hearing Health and Technology Matters blog, March 21, 2017.

                        See the difference!

                        See the difference!

Vanish makes it easy to wear hearing aids or PSAPs because it makes them so difficult to see. Hearing aids sitting in your dresser drawer (because you don’t like the way they look) won’t help you hear.

Name *
Name

#2-Is It A Hearing Aid? or a PSAP?

                                   Hearing Aids and PSAPs look much the same

                                   Hearing Aids and PSAPs look much the same

(PSAP = Personal Sound Amplification Product)
O.K., so now we know a little bit about hearing aids, and how they are different than PSAPs, (see previous blog) so which one should we buy? Although the answer to that question can be quite complicated, we’ll limit it to two major subjects, in order of importance.

Degree of Hearing Loss
Hearing loss is usually, but not always, a condition caused by aging. Over the years, we’ve abused our hearing system with loud noises that have harmed our delicate receptors or they’ve just plainly worn out.

If we are honest, most of us can tell how bad our hearing has gotten. “I miss a few words here and there, but I can hear most, but not all of a movie and the same with TV. Crowded rooms with noise coming from all directions, like restaurants, makes hearing difficult.” Most hearing professionals would consider this a “mild” hearing loss. If the statement is modified to “I miss a lot of words and confuse some that sound the same, like “should” and “would”, I can only hear a little of what’s said in a movie or TV, and forget restaurants” that’s probably moderate hearing loss.

      Al Musser, Founder of VANISH

      Al Musser, Founder of VANISH

Most higher quality PSAPs and all Hearing Aids will help a lot with the “mild” hearing loss condition. Most higher quality PSAPs and all Hearing Aids will help with the moderate hearing loss, although PSAPs may not perform as well if the hearing loss reaches the outer limits of moderate loss.

Hearing Device Options
The second part of our question addresses hearing device options. If you want extra features like audio device connectivity (Blue Tooth) for telephones, cell phones and I Phones, side to side sound balancing, or have unique or extreme hearing loss in extreme frequency ranges, the PSAP is probably not going to work for you.

Katherine Bouton's AARP Health and Treatments article (May 9, 2017) titled Lower-Cost Hearing Devices May Be Coming Soon  will give you more information.

The third post in this series will explore the cost differences between hearing aids and PSAPs.

It’s a fact! VANISH makes both PSAPs and Hearing Aids virtually undetectable!

Do you have a question or comment? 

Name *
Name

#1-Is It A Hearing Aid? or a PSAP ?

PSAPs and Hearing Aids look about the same.

PSAPs and Hearing Aids look about the same.

(PSAP  = Personal Sound Amplification Product)

What’s the difference, what do they cost and which one should I choose? We’ll try to help answer these questions in the next three blogs. In the interest of clarity, we’ll ask the hearing professionals to excuse our simple comparisons and minimal technical data.

What  IS the Difference?

They all mostly look the same and they all advertise amazing results in improving your hearing, so what’s the deal? Think about automobiles. Hearing Aids are like Cadillac’s and PSAPs are like Chevrolets. They will both get you from point A to point B, but the ride and the extra convenience will be a little different.

The Cadillac has a sophisticated in-dash navigation system that verbally tells you how to get to grandma’s house. The Chevrolet comes with a road map. The Cadillac has a 12-step programmable adjustment system that contours the driver’s seat to fit your personal shape. The Chevrolet’s seat moves up and back.

A very important distinction between the two hearing devices is that the hearing aid is designed to be programmed to your individual degree and type of hearing loss. Hearing aids are dispensed by hearing professionals after performing a very thorough and technical hearing test. PSAPs can be purchased over the internet or over the counter without a hearing test and without the assistance of a hearing professional.

Like a lot of products in our market place today, there’s a lot of intentional confusion that makes one product seem almost as attractive as the other. There’s a lot of effort that goes into making the Chevrolet look almost like a BMW or Lexus. Unfortunately, the consumer is going to have to spend a little effort to distinguish between the two. We’ll try to help with the information in this blog, and the next two blogs.

BTW - That's Life!

       Al Musser,  founder of VANISH

       Al Musser,
 founder of VANISH

Some people WANT a Cadillac, some people  don't. Some people can AFFORD a Cadillac, some people can't. Some people NEED a Cadillac, some people don't. That's life!

Next Blog:
#2 - Is It A Hearing Aid? or a PSAP ? Addresses which one you should buy.

#3 - Is It A Hearing Aid? or a PSAP ? Addresses costs.

B & A Tubes

Oh, also by the way, VANISH makes both Hearing Aids and PSAPs a much better looking product! It’s like night and day

 

Leave your comments below:

Name *
Name

What Customers Ask Us About Their Audiologist, Hearing Loss and Hearing Tests

Al Musser, founder of VANISH

Al Musser, founder of VANISH

We are not hearing care professionals, and not even close to being qualified to answer medical questions about hearing loss, hearing tests and audiologists. We never make specific recommendations about hearing products like Siemens or Resound or audiologists.

Because of our product Vanish, we come into contact with many different audiologists and have been impressed with their honest commitment to help people with their hearing loss. They work hard to stay current with new developments in hearing tests, hearing loss and new products.

Hearing aids have been on a blistering path of technical innovations over the past decade and it does take a dedicated professional to make sense of what works best for different kinds of hearing loss. Just staying up with new technology and new equipment that produces sophisticated hearing tests is both costly and time consuming.

One question that seems to come up all the time is from a customer who has a hearing test that indicates a significant hearing loss in one ear and is marginally deficient in the other. That describes my condition a few years ago. I always recommend a hearing aid for each ear. Sooner or later it’s going to come to that and besides, it’s frustrating to keep favoring one ear over the other.

Someone needs hearing aids.

Someone needs hearing aids.

One thing we know for sure, untreated hearing loss can be a lot more frustrating for the hearing than the hearing impaired. “What’d he say?” What do YOU say? Is it time to get a hearing test?

Name *
Name

Can Dogs Really Hear You Think?

        Al Musser founder of VANISH

        Al Musser
founder of VANISH

I love dogs, and for the most part, they love me. It a mutual admiration that goes back to when I was 5 years old. My father had a superbly trained bird dog, an Irish setter named Timothy Kirkpatrick. My mother told me that at precisely 3 P.M. each afternoon Tim would get up and walk down to the end of the block, not cross the street, but sit at the corner and wait for me to come walking home from kindergarten. This was of course many decades ago, when allowing your child to walk home from school was not considered child abuse.

 Irresistable!

 Irresistable!

But I digress. Can dogs really hear you think? It’s surprising they can hear at all when you consider that every puppy is born stone deaf and can’t hear at all until they are two to three weeks old!

Just like their sense of smell, a dog’s hearing is phenomenal compared to a human’s. While humans can hear in a range of 20 to 20,000 hertz a dog can hear in a range of 40 to 40,000 hertz. Both can hear low tones fairly well but dogs are off the chart when it comes to high frequencies. That’s why trainers like to use silent whistles that only dogs can hear. There is no interference with competing noises.

Not only do dogs hear the range of tones better than we do, they hear volume four times better than humans. A good example would be you hearing a train whistle a mile away, your canine buddy can hear it four miles away. That explains why dogs hate the vacuum cleaner and the Fourth of July. Can you imagine what it sounds like to them?

How and why can they do this? The how is explained mostly because dogs have eighteen different ear muscles and we have only six. Ears can be fine-tuned to locate and identify sound, and each ear is independent from the other. The why is only a guess.  Most think it goes back to when all dogs were wolves and exceptional hearing was a necessity for survival.

Someone or somewhere I read or was told about a philosophy that pertains to dogs that I personally believe is totally true. A dog is the only mammal on earth that will meet its God before it dies.

      Chase

      Chase

His Highness in Repose

His Highness in Repose

This is my beloved dog Chase. He is a pointing lab retriever. He and I have had many joyous pheasant hunting trips, mostly in Kansas and North Dakota. His amazing instincts come into play and make the sport far more fun, interesting, and productive. The rest of the year, his loving and loyal instincts provide for a wonderful companion. Constantly by my side, he notices my moods, listens to my every word, usually agrees with me, and is always ready for a good, vigorous walk. And yes, I believe my dog can hear me think!

Name *
Name

FREEDOM – Can you hear it?

                                Honoring Veterans

                                Honoring Veterans

This country is really amazing isn’t it? At any given time, we have almost one-half of the total population polarized and adamantly opposed to almost any issue you want to discuss. Yet, at the same time, almost everyone agrees on one thing, we love our veterans, those intrepid soldiers who risk everything to protect our privileges. Every American should take pride in the fact that we likewise have made a commitment to them, to protect their health.

One small but critical part of this is our investment in providing the best hearing care in the country to our veterans. Of the approximate 22 million veterans in the U.S., it’s estimated at least 60% have significant hearing loss. Given the noise environment they live in it’s surprising it’s not more!

The great thing is that all veterans suffering from service related hearing loss are professionally fitted with high quality current technology hearing aids at no cost. Every day, 1,200 audiologists, located in 260 modern clinics and hospitals located in every state, fit veterans with 1,700 hearing aids. Audiologists can choose hearing aids created by any one of the top six manufactures in the world to meet the specific needs of individual veterans.

Dave Wilhelm - World War II Ace

Dave Wilhelm - World War II Ace

Speaking of veterans, one of my favorites is an old friend and co-worker from many years ago. His name is David Wilhelm and he will proudly tell you that he just celebrated his 96th birthday. This is my favorite picture of Dave taken several months ago, when he received the Congressional Gold Medal for American Fighter Aces.

Dave flew Spitfires and then P-52’s as the allies chased the enemy from North Africa, up the coast of Italy and finally back into Germany. Not many know that all fighter pilots earned the right to return home if they lived through 40 missions, Dave flew 148. As we discussed his amazing life at lunch recently, I was astonished to realize he heard everything I said, without HEARING AIDS! (I don’t think they make men like that anymore)

              Al Musser           Founder of VANISH

              Al Musser
          Founder of VANISH

We hope that all veterans can hear our chorus of appreciation for their unselfish contribution. We know the “Free” in “Freedom” was purchased with a currency that only they could create.

Name *
Name

VANISH? Or an Illusion?

Our product for hiding the appearance of hearing aids, VANISH, was the subject of this photo parody when a colleague accidentally spilled some on her keyboard.

"Where did half of my keyboard go? It VANISHED!"

"Where did half of my keyboard go?
It VANISHED!"

Did it vanish or was it an illusion? Illusions occur when our sense of reality becomes distorted. Optical illusions like the one below, occur because vision, which is the strongest of all of our senses and the one we depend on the most, become temporarily disrupted (or sometimes it’s Photoshop!).

The strongest illustration I can think of to really explain an illusion is watching the brilliant and magical art of Siegfried and Roy in a Los Vegas stage show. In one scene they had an exotic white tiger in a cage placed in the center of the stage. They walked around the top and the sides, there was a puff of smoke and when it cleared seconds later, the cage was gone and the tiger was standing, free, center stage. Moments later the tiger was replaced with an elephant, another puff of smoke and the elephant disappeared. Illusions? Of course! (I do hope they found the elephant).

VANISH is not an illusion, its camouflage. Camouflage depends upon a process called “crypsis” which is the process of visually creating a pattern of color which confuses the object with its background. You do this by eliminating shadows, reducing contrast, limiting light transmission and changing the color of the object.

Al Musser - Founder of VANISH

Al Musser - Founder of VANISH

We can most assuredly admit that VANISH will not work on tigers and elephants, but it sure does the trick on hearing aids!  Skin colored hearing aid tubes make a great camouflage ( testimonials ).

Name *
Name

Matching Hearing Aids to Different Skin Tones

        9 VANISH colors to blend with any skin tone.

        9 VANISH colors to blend with any skin tone.

People ask us about the VANISH colors we’ve chosen to represent the skin tones of the world. How do we precisely measure the colors of different ethnicities and then produce a dye that will exactly match them? The correct answer is, we don’t.

Sometimes manufacturers of different products want to make them as noticeable as possible. Jewelry, like finger rings, earrings, necklaces, watches and bracelets come to mind. To make these as noticeable as possible they make them as shiny and reflective as possible (bling!), and also try to create as much contrast with skin tones as possible.

Hearing aid tube treated with                       VANISH

Hearing aid tube treated with                       VANISH

With a product like VANISH our goal is to simply reduce the reflectivity of the hearing aid tube and then change the color to reduce the contrast. This is where it really gets tricky. In the artist’s lingo, if you eliminate all of the translucence in order to eliminate reflectivity, you end up with something just as bad, or worse, opacity. So the key is to retain enough translucence to avoid opaqueness and get as close as you can to a color match. And that my friends, is all I can tell you without disclosing the essence of our patent.

Speaking of artists, it’s no secret that even the best and most accomplished portrait artists don’t even try to match skin tones exactly. They mostly try to produce a color that best represents the subject in the lighting conditions they’ve chosen or are working with. The human eye is a marvelous gift but few, if any, can detect and measure the optical registration of two closely chosen colors.

Al Musser, founder of VANISH

Al Musser, founder of VANISH

That’s why VANISH works so well; eliminate the reflection and get as close as possible to the skin tone in order to diminish almost all of the contrast, thus creating a less noticeable hearing aid tube. (testimonials)

Is VANISH an art or science? We think it’s probably a bit of both!

Name *
Name

Hearing Loss - The Random Affliction

Al Musser - founder       of VANISH

Al Musser - founder       of VANISH

We are so stereo typed by the religion of media presentation that we don’t notice that the stars are afflicted with the same problems that visit the rest of us.

Because they are so good at covering up (with a little help from the art department) we don’t usually notice that some very well-known folks have hearing difficulty just like we do.

Rob Lowe had the mumps as a child and lost most of his hearing in the right ear.

Bill Clinton won’t detail what caused most of his hearing loss but most of us would assume it’s from playing the saxophone, perhaps badly?

The current late night entertainer, Stephan Colbert, lost most of his hearing in the right ear due to a tumor in childhood.

Robert Redford significantly damaged the hearing in both ears while filming the sailing thriller “All is Lost” when fire hoses imitating ocean spray hit his ear drums.

                                  Halle Berry

                                  Halle Berry

Halle Berry lost 80% of the hearing in her left ear when an ex boy-friend in a rage of domestic violence, struck her.

Jodie Foster has lived with hearing loss for many years but admits she has an almost paranoid resistance to wearing hearing aids.

All of these could, would, or are being helped by wearing modern hearing assistance, and with new technology like Vanish to make them nearly invisible, stigma should not be a factor.

I cringed when I saw Tom Brokaw interviewing Angelina Jolie about her movie “Unbroken”. His hearing aid was beyond noticeable and was a significant visible distraction. I tried diligently to track him down and give him a free Vanish kit, which would hide his hearing aid. Never could find him. I guess you can't just give guys like him a quick phone call. If you happen to know him, or bump into him on the street, tell him I can make that hearing aid disappear, and it won’t cost him a cent. 

Name *
Name

And Henry Ford said:

A Big Choice Here!

A Big Choice Here!

The real quote ascribed to Henry Ford in 1911 when he was selling Model T Fords was “You can order any color you want as long its black”.  Can you believe the audacity of the man? Telling his purchasing audience that he would dictate not only the price you paid but the color you got! Henry Ford was a veritable gold mine of quotable quotes. One of my favorites is “if I had asked the buying public what they wanted, they probably would have said a faster horse”. Reminds me a little of Steve Jobs talking about his new mobile phone some years ago. He said, “Sometimes you have to show people what they want.” Often true with a new, innovative product.

Ford wouldn’t have lasted two minutes in today’s world. Now we are offered a veritable rainbow of colors for everything we buy. Go to a paint store and look at the color swatch book. It’s bigger than most phone directories. Every product has a dazzling choice of color, customized for your individual taste. Contact lenses for your eyes come in different colors. The cosmetics counter at most department stores is bigger than our house.

Al Musser, founder of VANISH

Al Musser, founder of VANISH

So everybody is pampered with a vast array of products, custom colored and designed to blend or compliment your unique requirements. Except for hearing aids. Every hearing aid manufactured in the world today, by not a few but every manufacturer in existence, has the same reflective, plastic, shiny, white-ish tube. No exceptions. Actually these are hardly noticeable if your ear happens to be made of shiny white-ish reflective plastic.

Remember Yogi Berra, the great baseball catcher that was fondly remembered for his mangled metaphors? He might have said “Yeh, this hearing aid thing is just like Henry Ford and his Model T’s, its déjà vu all over again!”

Just in the nick of time, VANISH came along and rescued the hearing assisted public with a choice of colors designed to hide their hearing aids. I’ll bet even Henry would be happy with that! I know I certainly do like the way my VANISH treated colored hearing aid tubes blend with my skin tone. And they do not shine like a beacon anymore, either!

Well, a lot of color issues in the market place have changed since the Model T. Lucky for us, don't you agree?

Lisianthus

Lisianthus

By the way, speaking of color, is there anything more beautiful than a lisianthus flower? I think they look like a cross between a rose and a poppy. They last so long on the plant or in a vase. I grow them from seed (which are almost microscopic!). They are slow to germinate, but oh, so worth the effort! Their colors and blooms are just exquisite - one of my favorite things that come with summertime. I hope yours is being as beautiful!

Name *
Name

HUDDLE UP! How the Hard of Hearing Changed Football

Grrrrrrrrr !   

Grrrrrrrrr !   

We all know what’s happening. You can feel it in the air. Something changes as the days grow a little shorter, there’s a tiny hint of coolness to the morning walk and the flowers aren’t quite as happy. The sinking feeling of reality that fall will pay a visit, is tempered with the joy that football will be our guest. Best of all, for perhaps the last time this season, our favorite football team has a perfect unbeaten record.

But how you might ask, does any of this have to do with the hard of hearing changing football? Unfortunately, you are going to have to wade through a little history.

In 1856, Amos Kendall became concerned about the lack of care and education the hard of hearing, deaf and blind children of Washington D.C. were getting. He generously gave up some of his own real estate and using his own funds, started a small school that would attend to the special needs of those with hearing and seeing needs.

By 1857 the school was growing and the demands for care outstripped his resources, so he was able to convince the 34th congress to fund a much grander version of his early efforts. Congress in their inimitable wisdom agreed to fund the effort and named the school the “Columbia Institution for the Instruction of the Deaf, the Dumb and the Blind”.

Kendall, recognizing that the school was now demanding more time and effort than he was able to give, hired the first superintendent, Edward Minor Gallaudet. In 1954, congress recognizing that they may have created the most politically incorrect faux paus in the history of the country, changed the name of the school to “Gallaudet College” and later to “Gallaudet University”.

Okay, okay, what the hell does this have to do with football?

In 1892, the quarterback for the Columbia Institution for the Instruction of the Deaf, the Dumb and the Blind, Paul D. Hubbard realized he had a major problem. Every time he got his teammates together to explain, in sign language, the next play, the opposing team was reading what he said. The results were disastrous.

Al Musser, founder of VANISH

Al Musser, founder of VANISH

So on the ensuing plays he instructed his team to gather around him, forming a very tight circle with Paul’s back to the opposing team, and he described in private, the details of the next play. Today, and for the last 123 years, we’ve called it the “huddle”. To the best of my knowledge, no one uses sign language, except those wonderful players at Gallaudet!

Name *
Name

The Unknown Connection Between Hearing and Flowers

flowers

 In our posts to this blog we diligently try to find unique and relatively unknown relationships between hearing or hearing loss and objects or processes that might be of interest.

This week is certainly no different. We have exhausted every research channel and connection to scholarly professionals, leaving no stone unturned in an effort to bring you the fascinating connection between beautiful flowers and good hearing. The not surprising and conclusive answer is….there is none. That we know of.

Al Musser, founder of VANISH

Al Musser, founder of VANISH

Since this only happens once a year, we thought we all deserved to take a break and sneak a peak in our back yard. It’s like hearing with our eyes. Hope you are having a wonderful summer!    

Name *
Name

NOMOPHOBIA

Al Musser, VANISH founder

Al Musser, VANISH founder

. . . or why this might be important to those with hearing loss……..

One of the most irritating social situations for those of us with hearing loss is trying to understand conversations at a busy restaurant or a noisy cocktail party. Modern hearing devices are amazingly clever enough to help you sort out sounds and frequency and understand most, some or none of what’s going on.

Even if you can speech read, it’s impossible to cover the jumble of lips that are producing sound and make sense of it. And so even though we have not the slightest clue about what’s being said, we become adept at nodding our head, putting on a big smile and laughingly agree with what we thought we heard.

Is This You?

Is This You?

Speaker in large crowd: “ I think we should exile to Kazakhstan all people who can’t hear, are over sixty and balding” My response: “a big smile and a resounding Yes! Yes! Yes!”

One of the most helpful technological developments is that now, with the right hearing aids, you can make your I-phone work as a remote microphone. Tell your phone with an “app” you want to pick up only the voices at your table and it will send those directly to your ears. Get a phone call? Tell your phone to send it directly to your hearing aids. Riding in a noisy car with a passenger you can’t hear? Give them your I phone, it will pick up their voice and send it to your hearing aids. Can’t hear the movie? Turn on your I phone (but disable the phone part) and you’ve got your own private microphone.

Smartest Phone

Smartest Phone

The nomophobia thing? That’s the new clinical diagnosis for people afraid of losing their I phone!

* * * * * * * * * * * * * * *

no-mo-pho-bia = no mobile phone phobia

 

Name *
Name

The New/Old World of Internet Marketing

Al Musser, VANISH founder

Al Musser,
VANISH founder

We call it the “New/Old” world because it’s new to us, but beginning to be old for those that have been “internet marketing” for over a decade. As we all know by now, the first step in marketing with the internet is developing a website. You can see ours at www.hearingaidsvanish.com. Well, I guess you are actually here, on our site, if you are reading this! The website is most commonly used to tell people about your product, how it works, how you use it and how much it costs. (As you can see, our product, VANISH, enhances the appearance of behind-the-ear hearing aids by bringing you the possibility of colored hearing aid tubes.)

By posting your website on the internet, it’s a little like pasting a sticky note on the community bulletin board announcing that you now have 15 liver colored, eight week old, Curly Coated Elk Hound puppies for sale. Except with the internet, the bulletin board is bigger than huge.

We of course, being rank newcomers to the world of the internet, thought of our presence as being just the U.S. How myopic! By now, we have all heard of Google. Google does everything internet and makes a fortune doing it. Google tells us amazing things about our website that we didn’t even know we needed to know.

A world of flags

A world of flags

I just a few minutes ago looked at our Google account that analyzes and reports on who is looking at, and spending time on our website. The results are almost scary. In the last 30 days, shoppers from 43 different countries have visited our website. The ten most active countries are the U.S., Russia, Brazil, France, England, Ukraine, Spain, Italy and Japan. The last three countries are Taiwan, Uganda and South Africa. The one that I have absolutely no clue about is the one individual from the city of Ouagadougou, Burkina Faso that visited. I’m pretty sure that’s a prime candidate for our product VANISH.

Amazing, you think, how do they know all of this? Wait till you hear this. On the same report they will tell us, the sex of the visitor, their age, the city they live in, their approximate income and their dog’s name. (just kidding about that last one) Now you know why Google makes a billion bucks a year.

We spend countless hours trying to figure out what it all means, how we should react with our marketing message and change our primary impact area. I’m not sure it’s working, I’m still trying to figure out where Burkina Faso is. I could Google it, couldn't I? Or maybe YOU know where it is!

Name *
Name

So where did VANISH come from?

Guest Post by Jill Musser

Al and Jill Musser

Al and Jill Musser

It could be a long story, but I will make it a shorter one. My husband, Al Musser, procrastinated buying hearing aids until the better, digital technology became available. He did not want the old type that fills up most of the outer ear. It seemed like a long wait to me, so when he did get them, we were both thrilled that he could hear so much better (especially me!). I had to get out of the habit of talking too loud and getting ready to repeat most of what I wanted to tell him. He loved his behind-the-ear hearing aids and so did I.

However, every morning, when he put these new, digital hearing devices in, he always thought the transmission tubes were too noticeable. Why couldn’t he get tubes that had a skin tone color, and did they have to be so shiny? First, it was many trips to Hobby Lobby to try to find a paint that would look good. None looked good at all. Everything he tried would not go on uniformly, stay on, and they looked too opaque. Well, he started researching plastic treatments, experimenting with various coatings with a number of scientists, none of which produced good results. Finally, after 2 years of research and experimentation, he developed a special dye process that brought just the effect he wanted. As an artist, I was able to help. With my experience and knowledge of the nuances of different skin colors (which I learned from portrait painting), I was able to help make color adjustments to finally arrive at VANISH’s nine different blending skin tones.

Hearing Aids - Untreated and Treated with VANISH

Hearing Aids - Untreated and Treated with VANISH

Al purposely wears a Vanish treated hearing aid tube in one ear and an untreated tube in the other, so he can show people the difference. They have a very hard time seeing the VANISH treated hearing aid. Seeing is believing, or NOT seeing is believing (that VANISH does its job) in this case! And the many enthusiastic testimonials we have received would heartily agree.

We are fortunate to live in a rural area outside of Longmont, Colorado, as you see in the photo. We have lived in many different places for one reason or another, but Colorado is home. We have had some wonderful trips to quite a few foreign countries, and many trips to western states for bird hunting, fishing and painting. If you are a person with hearing loss, you know that most of life’s many joys are greatly enhanced by good hearing, for you and those around you. It is rewarding to have had a part in developing a method to create a better looking hearing instrument.

Please send comments if you like. . .

Name *
Name

CAMOUFLAGE

Al Musser, VANISH founder

Al Musser,
VANISH founder

It’s a nice word isn’t it? Sort of slips around your mouth and makes you use your lips. It’s French and that explains everything.

Basically, it means to “hide” things. Military tanks, fighter aircraft, battleships and people come to mind. When we first started our little company, all we were trying to do was hide hearing aid tubes. Although we liked the word “camouflage” very much, it didn’t seem to work for our product. So we called it “VANISH” instead.

As I’ve previously written, many, many people don’t wear hearing aids because they don’t want other people to see them. They would like to see them “VANISH”. We didn’t think it would work to say “they would like to see them camouflaged”.

The most amazing thing is how camouflage works in the world of nature without any human interference. Newly born fawns nestled on the leaf filled forest floor are difficult to see as are many snakes that you would prefer not to..see that is.

This frog could pass for a rock.

This frog could pass for a rock.

Here is a visual example of camouflage at its best, can you spot the tree frog in the second photo?

There's a tree frog in there somewhere!

There's a tree frog in there somewhere!

That’s a tough act to follow, and although we get tons of testimonials from ecstatic customers who love their VANISH, we’re still trying to figure out how to make it look like a tree frog.

Name *
Name

Interesting Thoughts About Hearing and Hearing Aids

Al Musser, VANISH founder

Al Musser, VANISH founder

35,000,000 – Yes, that’s thirty five million! The number of Americans who need hearing assistance but won’t get  it.

If you, or someone you know, can relate to this conversation, maybe you, or they, are one of them:

 

Three old guys are out walking, and the first one says,  “Windy, isn’t it”?

The second one says“No, it’s Thursday”

The third one says,  “I am too, let’s go get a beer!”

No one that we know of even keeps track of the number of people who need glasses but don’t wear them. Why don’t people mind wearing glasses but resist hearing aids so much? Social scientists keep looking for answers but don’t seem to find them.

One popular theory is conditioning. We are all used to people at a very young age wearing eye glasses. We very seldom see young people wearing hearing assistance, but we do see a lot of older people wearing hearing aids.  Our mental processing then concludes that wearing eye glasses is not a sign of age, but wearing hearing aids relates to age.

The hearing aid manufacturers over the last two years have done a marvelous job in trying to minimize the awareness of hearing aids. At the same time they’ve gotten more powerful, they’ve gotten much smaller. Trying to hide the tube that connects the hearing aid to the speaker in the ear canal just hasn’t happened. Until VANISH. The reason why VANISH works is that it customizes hearing aid tube colors to match the wearer’s skin tone. That’s a job for individual perfection that defies mass production.

By-The-Way, spring has finally sprung in Colorado!

 
A Cluster of Sand Lilies

A Cluster of Sand Lilies

Single Sand Lily Blossom

Single Sand Lily Blossom

Delicate Sand Lilies, the first thing to bloom around here. Some are a single bloom, others a big cluster of blooms. Exquisite   -   and happy spring to you!

Name *
Name
 
 

Passionate about VANISH? YES!

Al Musser, VANISH founder

Al Musser, VANISH founder

One of the best things about selling VANISH is getting the feedback of those who use (and love) it. The exciting response is that no one is l­­uke warm about it, they are passionate about how it changes their hearing lives.

 Claudia lives in Canada and VANISH is produced in the United States. Unfortunately products don’t move quickly between the two, so Claudia had to patiently wait for her VANISH kit. At the same time, she was patiently awaiting the completion of a new kitchen remodel. The  VANISH kit arrived first, and we are happy to report that she was thrilled.

 Here, in Claudia’s words, is her reaction to her remodeled hearing aids, we hope the kitchen project was as successful!

 “I recently got my first hearing aids and until I did, I had no idea how much I couldn't hear!  I purchased them from Costco and got the kind that are behind the ear with the receiver in the ear. Although I knew my hearing wasn't the best, I didn't want to wear them because of the stigma attached and had put off getting some for many years.  When I came across VANISH on the internet, I immediately contacted the company, as the part I didn't like was the white wire that shows on the sides of my ears.  I had spent a lot of time trying to tuck my short hair around those wires to try and make them less visible.  I didn't want to change my hairstyle to cover them as I love short hair and the convenience of it. 

    I think that VANISH is an incredible product and I'm thrilled!  The hardest part to dying the tubes was thinking about it.  When I actually did it, it was such a simple procedure and took me less than 10 minutes from prep time to completion.  I did set the dye and everything on a tray in case I spilled the dye.  As it was, all went smoothly, except for a few drips.  I've been really pleased with the service I'm getting at the Costco Hearing Centre but I don't think they know about this product or I'm sure they would carry it.  I will most definitely be showing them the results and telling them about it.  If given a choice, I can't see why anyone would not want the tubes dyed. It honestly makes them almost invisible!  I couldn't ask for more. As it is, hearing aids cost a lot of money. I would happily spend another fifty dollars or more to have the tubes dyed to match my skin tone.  The value for your money and peace of mind is most certainly there!  

Now I can hear AND look good!  Thank you so much to Al Musser at VANISH!"

More testimonials . . .

      See the difference! Please share your comments. . . .

      See the difference!

Please share your comments. . . .

Name *
Name

 

A Young Man's VANISH-ing Hearing Aid Experience

Al Musser, VANISH founder

Al Musser, VANISH founder

Welcome to our first VANISH blog post.

 VANISH is dedicated to making behind the ear hearing aids a better looking product by diminishing the awareness and appearance of this type of hearing aid. It’s making something look good by not being able to see it. It requires kind of a backward approach to marketing/selling!

 A way to show you right off the bat what this product might mean to certain people, here is a letter describing the recent experience of an 11-year-old boy. His father wrote us:

 Dear Al,                                                                                                                                

I wanted to start off by stating I do believe kind, wonderful people create great products because they are doing it out of their hearts. 

 As a desperate father, my son has been fighting hearing loss in both his ears from the age of 5. One of the biggest problems with hearing aids has been the stigma that he has faced from both children in school and outsiders who constantly judge him without knowing Andrew. He is a smart, fun loving 11 year old boy. When we first found out about his hearing loss our feelings were of devastation and sadness in addition to the unknown as to what the future held for this loving young boy growing up.

During the last 6 years, my son has gone through two pairs of hearing aids, his first set made by Phonak (behind the ear) were very large and clunky. This was the most devastating few years he had to suffer within constantly being asked what is that or other children not wanting to be friends, being treated differently which was just heartbreaking to deal with as parents. My wife and I and our daughter tried our best to comfort, instill a sense of importance in our son on a daily basis in every way possible.

 There were times where he would not wear the devices in school and many complaints were received from teachers asking us to force him to wear them. Both the financial and emotional impact could be felt daily.

 Approximately 2 years ago we moved to another city because we felt the school district where we were did not really assist our son in many ways but instead allowed bullying by other kids at times when intervention could have helped. I also went to other audiologists to find hearing aids that were more discreet which have helped somewhat but the tubes were still visible. Andrew would keep his hair longer to camouflage the tubes but they were shiny and still could be seen.

I recently came across your product one day because my son asked me “Dad, isn’t there a colored tube that would blend with my skin”? My next step was to search Google many different ways and suddenly an article appeared that said “hide your hearing aid”. We carefully read the information regarding VANISH which was used to color the tube to match one’s skin color. Both Andrew and I immediately wrote an email to Al asking for more information and how this works. Al replied very quickly and my heart was racing because of everything we were going through.

All of the support, detailed instructions and comfort that Al provided cannot be put into words and we really do not have any way of thanking him beyond letting others know this product can change a person’s life in so many ways.

We ordered VANISH, applied the dye, and we could immediately see the difference from a bright shiny tube to one that was very close to his skin color. As he put on his hearing aids tears came from our eyes because of emotions built up and because we could not even notice the tubes.

 The next day our son went to school and for the first time a few children actually came up to him and asked him “why don’t you have those things in your ears anymore”. Andrew immediately felt they were kidding and checked by gently touching his ear to make sure the devices did not fall out. He had the hearing aids but just shrugged his shoulders and decided to let the kids think he was not wearing them.

 All of this is due to the kindness of both Al & Jill who again are loving caring individuals that have invented a product to help people live a better life.

 A young boy and distressed parents will never forgot this moment and wish the thousands of hearing aid users will try this product!

                                                                   Aaron P.   -    Frisco, TX

 Needless to say, we are thrilled to see how VANISH improved the life of Andrew. It is one of many true stories as more people discover that their hearing aids do not need to be noticeable.

 Please share your comments!

Name *
Name